Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. "It It looks like someone left something behind," his colleague Tony Cummins said, reaching into the back and picking up a pair of socks.
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