Harvard Business Review

MAY 8, 2013

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. Mark Lewis was the CEO.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

NOVEMBER 7, 2011

But for most rising executives, leading successfully in global markets is easier said than done. She described some of the common traps that new leaders working in overseas markets can fall into: The Mirror Trap. For example, Nestle Japan localized their offerings to the point that they disconnected from the global brands.

Globalization 12

Globalization Beyer Supply Chain Open-book 12

Harvard Business Review

MAY 10, 2011

Or to put it another way: every CEO says that the buck stops with them. And if it should stop with the CEO, just when should it stop? Weldon is CEO of Johnson&Johnson (J&J), which firmly established itself as one of the world's most trusted companies following the famous Tylenol scare in the 1980s. Weldon did take action.

Beyer 12

Beyer CEO Follow-up Reputation 12