Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Tony, the chief marketing officer, had suggested taking a drive so that they could talk about the integration of Beacon''s latest acquisition, VillageCar. Mark Lewis was the CEO. He laughed; Henry grimaced.
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