Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He knew Henry would be making the call on how to bring in the car-sharing company, and he wanted to bend his ear about it. Starr was a straight-up rental car company, same business model as ours. A Third Opinion.
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