Biotechnology Industry Innovation Motivation 
Harvard Business Review
OCTOBER 23, 2014
Energy, agriculture, insurance, retail, human resources — no industry is unaffected. That’s why pharmaceutical, biotechnology, and medical device companies need to define their relevance in this new health care ecosystem, and soon. Or lenders’ enhanced abilities to gauge credit risk. They’re also sharing risk. But not for long.
Harvard Business Review
FEBRUARY 24, 2017
For example, one industry that has a direct impact on Americans — and gives a lot of money to elected officials — is big pharma. Ziobrowski, professor at Georgia State University, Atlanta, said, in 2012 , “You can’t get into their heads to know what is motivating them. We think the answer is a clear yes.
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