Leading Blog
JUNE 23, 2023
In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W.
Leading Blog
MAY 1, 2023
Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
Harvard Business Review
NOVEMBER 14, 2011
Think of Charles Darwin, the ultimate disruptive innovator. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. The book introduced the idea of disruptive innovation to a generation of managers. First, ideas are important.
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