Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.

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Blog Blue Ocean Strategy Collins Video 299