RapidStart Leadership

JULY 25, 2017

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). He invited the General Manager to ride with him to see his district.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

Leading Blog

MAY 1, 2023

This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée A.

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Hope to cross paths again soon.

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Blog Blue Ocean Strategy Collins Video 299