Blog Blue Ocean Strategy Marketing Organization 
RapidStart Leadership
JULY 25, 2017
Read on, if you are interested in driving change in your organization. [In When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). Click To Tweet.
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. They look at 9 Building Blocks that form the business canvas. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.
Expert insights. Personalized for you.
129 
Let's personalize your content