article thumbnail

Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. This is the essence of blue ocean strategy , which generates a more balanced blend of disruptive and nondisruptive growth. Second, nondisruptive creators don’t confuse the ends with the means.

article thumbnail

Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Technology and its role in travel 2.0 Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. I really enjoyed this book.

article thumbnail

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Hope to cross paths again soon.

Blog 302