Rajesh Setty
DECEMBER 4, 2008
You are a new visitor to this blog. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. HELLO THERE AND WELCOME.
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.
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