CMOs and CIOs Need to Get Along to Make Big Data Work
Harvard Business Review
FEBRUARY 4, 2014
Variations of this Big Data story line are being played out in executive offices around the world, with CMOs and CIOs in the thick of it. In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. and how they work together.
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