Remove Blog Remove Heskett Remove Leadership Remove Marketing
article thumbnail

How to Conduct a “Customer Listening Session” | Top Executive.

Tony Mayo

You may also have a blog open to comments. Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. CEO-to-CEO strategic alignment conversations are hugely valuable.

Mayo 158
article thumbnail

Thoughts that Make You Go Hmmm on…. Leading Culture Change

The Practical Leader

These are drawn from Harvard Business School professor, James Heskett’s new book, The Culture Cycle: How to Shape the Unseen Force That Transforms Performance : “Culture really matters. Cultures form with or without leadership, structure, or clear intent. My reciprocal post on Zenger/Folkman’s blog is now available.

Heskett 49