Blog Management Mauborgne Operations 
Leading Blog
MAY 1, 2023
This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée A.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Hope to cross paths again soon.
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