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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. Be the Big Fish in the pond.

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Competitive Advantage from the Bottom of the Pyramid

LDRLB

In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). You can find him at [link].].

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Find Your Next

CEO Blog

I read " Find Your Next " subtitled "Using the Business Genome Approach to Find Your Company's Next Competitive Edge" by Andrea Kates. I am a big believer in competitive advantage. And my "know yourself" attitude makes me gravitate to things that help me determine my advantages. I loved the title. Find what resonates.

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Apple Versus the Strategy Professors

Harvard Business Review

Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. Now the competitive sea is getting more crowded, especially for iPhone.