How To Innovate And Grow Via Nondisruptive Creation
Eric Jacobson
OCTOBER 8, 2023
For example, an offering that already exists in one area can be brand new when it is offered in other areas. “In In contrast to ‘creative disruption,’ (i.e., Some recent nondisruptive examples include: 23andMe : DTC genetic testing helps understand ancestry and disease without displacing geneticists or hospitals. $1B+
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