Remove Blue Ocean Strategy Remove Development Remove Marketing Remove Technology
article thumbnail

Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. Look beyond the existing market and environment.

article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid).

article thumbnail

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353