Blue Ocean Strategy Development Operations Strategy 
Leading Blog
MAY 1, 2023
Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Martin, A Game of Thrones * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas.
Harvard Business Review
FEBRUARY 5, 2015
At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. In this sense, the three strategy propositions provide an organizing framework to ensure an organization is taking a holistic approach to the formulation and execution of strategy.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. A recognized expert on strategy and innovation he is also the author of seven books. Brilliant!
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