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First Look: Leadership Books for May 2023

Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 269
Blue Ocean Strategy Mauborgne Books Leadership 269
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Apple Versus the Strategy Professors

Harvard Business Review

JANUARY 29, 2013

Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 8
Strategy Porter Christensen Mauborgne 8
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