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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. Be the Big Fish in the pond.

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Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). Here are two of my favorite examples. It’s a good book about strategy.

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Focused on disruption, we miss opportunities for nondisruptive innovation.

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How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

For example, an offering that already exists in one area can be brand new when it is offered in other areas. “In Some recent nondisruptive examples include: 23andMe : DTC genetic testing helps understand ancestry and disease without displacing geneticists or hospitals. $1B+ It’s applicable to any geographic area of the world.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. For example, at No.2 Ideas make a difference.

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Uniqueness Helps When It Comes To Getting Investment

The Horizons Tracker

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. “They are more likely to encourage management to implement these strategies, ” the researchers say.

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Are The Best Innovations For Society Those That Are Non-Disruptive?

The Horizons Tracker

Examples of such innovation are legion, from Netflix destroying Kodak to Apple doing likewise to Blackberry. Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. INSEAD’s W.