Blue Ocean Strategy Finance Innovation Mauborgne 
Eric Jacobson
OCTOBER 8, 2023
“It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Chan Kim and Renee Mauborgne. Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation.
N2Growth Blog
OCTOBER 7, 2010
Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.
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