Our business at Continuum is design and innovation (if you’ve used a Swiffer or pushed a new Target shopping cart, you’ve encountered us), so naturally we are always looking for ways to innovate how we innovate. Three refinements to our team approach are making a difference: actively managing creative friction; making project rooms the focal point of the work environment; and pushing as much creativity into commercialization as into conceptualization. Follow these rules, and you’ll see a dramatic difference in your own team’s ability to innovate: