Harvard Business Review

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline. Sponsored by Google Analytics 360 Suite.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

JANUARY 19, 2018

vincent tsui for hbr. B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. Assessing the opportunities and the potential pitfalls.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

JUNE 20, 2017

Jennifer Maravillas for HBR. health care system spends almost a third of its resources — $750 billion annually — on unnecessary services and inefficient care. health systems, policy makers, and predictive analytics vendors. They may have a clinical background or one in service redesign or quality improvement.

Health Care 8

Health Care Long-term Tools Information Technology 8

Harvard Business Review

OCTOBER 15, 2012

Chris Lynch was most recently SVP & GM of HP's Data Analytics Business Unit. HBR: You recently launched Hack/Reduce — a sort of Big Data playground — in collaboration with MIT, Harvard, and other Boston-area universities. HBR: What types of experiments have people tried? HBR: How do you know which data to trust?

Travel 14

Travel Hotels Wilde Fashion 14

Harvard Business Review

OCTOBER 15, 2012

Chris Lynch was most recently SVP & GM of HP's Data Analytics Business Unit. HBR: You recently launched Hack/Reduce — a sort of Big Data playground — in collaboration with MIT, Harvard, and other Boston-area universities. HBR: What types of experiments have people tried? HBR: How do you know which data to trust?

Travel 14

Travel Hotels Wilde Fashion 14

Harvard Business Review

NOVEMBER 25, 2013

Even today, most organizations technically struggle to answer even the simplest 80/20 analytics questions: Which 20% of customers generate 80% of the profits? At one travel services giant, 100X more data in less than two years utterly transformed the enterprise conversation around “loyalty.”

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

SEPTEMBER 3, 2014

By far, the safest prediction about the business future of predictive analytics is that more thought and effort will go into prediction than analytics. Grasping the analytic “hows” and “whys” matters more than the promise of prediction. Those cultures quickly and cost-effectively turn predictive failures into analytic successes.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 25, 2018

Listen to Angelia Herrin, Editor for Special Projects and Research at HBR interview Dr. Terri Cooper, Principal and Chief Inclusion Officer of Deloitte Consulting, about the importance of building inclusive leaders throughout your organization. Angelia Herrin, HBR. Welcome to the Harvard Business Review Analytic Services Quick Take.

Cooper 10

Cooper Content Self-aware Diversity 10

Harvard Business Review

JULY 21, 2016

Paul Garbett for HBR. Despite billions of dollars invested in big data and analytics, the simple truth is that most projects and programs fail to meet expectations. And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t.

CEO 8

CEO Competitive Advantage ROI CFO 8

Harvard Business Review

NOVEMBER 5, 2015

Here’s an example: At a professional services firm rolling out KPI dashboards, a breakthrough came when a cross-functional design group and IT considered creating a KPI dashboard to manage KPI dashboards. I witnessed comparable meta-behaviors at a global engineering giant committed to a bold predictive analytics initiative.

KPI 8

KPI Innovation Metrics Globalization 8

Harvard Business Review

SEPTEMBER 5, 2014

Would your employees welcome the offer, marveling at the value of your HR analytics? Predictive analytics can enable a customized employment value proposition that maximizes mutual benefit for organizations and their talent; but at what point do predictive analytics become too creepy? Would they be delighted or disturbed?

Human Resources 12

Human Resources Information Technology Report Human Capital 12

Harvard Business Review

NOVEMBER 25, 2016

Juan Díaz-Faes for HBR. Although enterprises have been studying analytics for decades, data science is a relatively new capability. One particular challenge that many of these individuals face is how to request new data or analytics from data scientists. Department of Health and Human Services to supplement their own data.

Analysis 8

Analysis Incubator Advertising Objective 8

Harvard Business Review

MARCH 8, 2012

A recent Harvard Business Review Analytic Services survey found that over the past three years — since the financial crisis — risk management has grown in importance for most companies. View webinar: A conversation with Michael Lusk and John Scott.

Risk Management 10

Risk Management Globalization Uncertainty Webinar 10

Harvard Business Review

DECEMBER 18, 2012

Those metrics are the most common false idols of analytics. If you can, build analytics into your products to improve focus and accuracy. These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence. Our company used to generate extensive analytics reports.

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

OCTOBER 11, 2018

There are plenty of great ideas and techniques in the data space: from analytics to machine learning to data-driven decision making to improving data quality. This is where selling the data directly, building it into products and services, using it as input for analytics, and making better decisions come to the fore.

Strategy 11

Strategy Technology Quality Cost 11

Harvard Business Review

JUNE 15, 2017

Nicholas Blechman for HBR. While big data, analytics, artificial intelligence, and the internet of things garner the lion’s share of media attention, using data to its full potential is much more about management than it is about technology. Analytics are critical to companies’ performance. Insight Center.

Company 11

Company Insurance Content Policies 11

Harvard Business Review

SEPTEMBER 4, 2014

Predictive analytics increasingly allow us to expand the range of interrelationships we can understand. New York City Comptroller Scott Stringer, in an effort to help the city reduce its considerable cost of defending against and paying out legal claims made against the city, has turned to predictive analytics to help.

Budgeting 10

Budgeting Information Technology System Library 10

Harvard Business Review

OCTOBER 12, 2015

Managerial and executive candidates prepping for interviews at places that take analytics seriously better have a good answer to a simple question: Do you self-quantify? Understanding Analytics. Brainteasers need not apply when it comes to hiring. Google, for one, no longer uses them. But don’t relax just quite yet.

Venture Capitalist 8

Venture Capitalist Self-aware KPI Metrics 8

Harvard Business Review

SEPTEMBER 26, 2012

There are some great articles about big data and analytics in the current issue of HBR , and I am happy to have co-authored one of them with DJ Patil , one of the world's first practicing data scientists. They create new products and services for customers. An HBR Management Puzzle. You need them. BIG DATA INSIGHT CENTER.

Offshoring 8

Offshoring CIO Consultative Resources 8

Harvard Business Review

APRIL 21, 2016

laura schneider FOR HBR. Health systems are still learning how to broadly apply such analytics, outside of case examples, to improve patient outcomes while reducing spending. Nurse care managers use these scores to guide intensity of outpatient services, including end-of-life and palliative care, delivered by multidisciplinary teams.

Health Care 8

Health Care System Short-term Follow-up 8

Harvard Business Review

DECEMBER 11, 2013

Companies are analyzing their employee data with workforce analytics to answer a variety of critical questions: Why does one sales person outperform his peers? When the newly-formed firm began delivering a set of HR activities such as onboarding, training and performance reviews, employee feedback rated the quality of these services as “poor.”

Company 8

Company Human Resources Metrics Bottom-up 8

Harvard Business Review

AUGUST 24, 2015

Preempt bad employee vignettes with better empathic analytics. Bezos’ best brains—and hearts—need to analytically define what they want empathy and compassion to look and feel like at their company. If Amazon’s culture of metrics truly cares about caring, in other words, it will measure it. becomes essential.

Metrics 8

Metrics Management KPI Follow-up 8

Harvard Business Review

DECEMBER 16, 2013

True that in the past, companies seeking to tap into big data needed to purchase expensive hardware and software, hire consultants, and invest huge amounts of time in analytics. But trends such as cloud computing, open-source software, and software as a service have changed all that. From Data to Action An HBR Insight Center.

Company 8

Company Ryan Software Health Care 8

Harvard Business Review

NOVEMBER 30, 2010

His most recent books are Competing on Analytics: The New Science of Winning and Analytics at Work. Add Structure Read More » Subscribe to HBR Close Trackbacks TrackBack URL for this entry: [link] No trackbacks have been made to this entry. No selling of products or services. Lets keep this an ad-free zone.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Harvard Business Review

NOVEMBER 28, 2011

This blog post is part of the HBR Online Forum The Future of Retail. My article (co-authored with Leandro Dalle Mule and John Lucker) in HBR's December-issue spotlight on retailing deals with one tenet of marketing orthodoxy — that customers will respond well to targeted "next best offers" (NBOs).

Price 14

Price Discount Retail Advertising 14

Harvard Business Review

AUGUST 11, 2016

A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented revenue growth. Since 2013 Schwab has added several new elements of value to its services. “Where’s our iPhone?”

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

FEBRUARY 28, 2018

nicholas blechman for hbr. Two years earlier, Molly had spearheaded a new subscription service for BBI cleaning products, which had, despite a slow start, shown strong growth in the past two quarters. The goal of the HR initiative was to use data analytics to inform hiring, promotion, and compensation decisions. The Algorithm.

Case Study 11

Case Study White Paper Analysis Brand Management 11

Harvard Business Review

MARCH 11, 2011

Earlier this week I visited the Palo Alto headquarters of Better Place , the up-start e-mobility services company, to talk about their novel and risky strategy to put an electric car in every garage. A narrow focus can actually backfire, as Stanford supply chain scholar Hau Lee points out in his October 2010 HBR article.

Supply Chain 15

Supply Chain Chemicals Energy System 15

Harvard Business Review

DECEMBER 11, 2018

Angelia Herrin, HBR. Welcome to the Quick Take, a conversation with Harvard Business Review Analytic Services. I’m Angelia Herrin, Editor for Special Projects and Research at HBR. Angelia Herrin, HBR. We’ve got a very large customer that’s a financial services company. Angelia Herrin, HBR.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

JUNE 7, 2013

"We learned that staff needs training to take full advantage of the data we can provide them," said Rob Colwell, Qantas Loyalty''s Chief Commercial Officer at a recent analytics workshop hosted by Ernst & Young in Sydney. Colwell observed that the rate of analytics innovation consistently outpaces interpersonal skills.

Marketing 8

Marketing Airlines Workshop Loyalty 8

Harvard Business Review

SEPTEMBER 28, 2012

In fact, Google chief economist Hal Varian (and other economists and forecasters) already use the search engine's data and analytics to predict economic futures. Any data-driven, analytics-obsessed trader or investor would be thrilled running a Facebook fund. An HBR Management Puzzle. BIG DATA INSIGHT CENTER. More >>.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

JULY 18, 2014

At the University of Maryland, we’ve created a master’s program in marketing analytics so that we can train people to do the rapid, fluent data analysis that’s needed for personalizing fast and effective service to the customer. An HBR Insight Center. The New Marketing Organization. What Makes a CMO Powerful.

Marketing 8

Marketing B2B Outsourcing Trends 8

Harvard Business Review

JUNE 29, 2016

Vincent Tsui for HBR. The research, conducted with analytical support from McKinsey and funding from Omidyar Network, included interviews with 37 investors and 10 social enterprise leaders. The entrepreneurs reported that the most important barrier to growth is — surprise!

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

OCTOBER 18, 2012

About ten years ago they spread to financial services and, in the past five years, more deeply into health care and services. Blogs also provide expanded sources of information, and the comments sections, such as the one below my blog posts here on HBR, provide another opportunity for people to discuss issues and share experiences.

Operations 15

Operations Six Sigma Supply Chain Webinar 15

Harvard Business Review

MAY 17, 2017

Tim Evans for HBR. Kelleher is known for saying: “I tell my employees that we’re in the service business, and it’s incidental that we fly airplanes.” The digital revolution is forcing every company to move from business models focused on products and services to those that leverage networks and platforms.

Airlines 14

Airlines Strategy Business Model Metrics 14

Harvard Business Review

JUNE 6, 2016

Laura Schneider FOR HBR. And yet, Vanguard is a newcomer to the nascent field of automated, web-based robo-advising, debuting its Personal Advisor Services only last year. I chalk up the success of Vanguard’s Personal Advisor Services to several factors. They say, “You can’t teach an old dog new tricks.”

Innovation 8

Innovation Company Transportation Software 8