How Omnichannel Retailing Affects Delivery Time Expectations
The Horizons Tracker
APRIL 11, 2024
It was around a decade ago that research first suggested the “omnichannel” approach of allowing online shoppers to collect their items in-store. Renewed value Research from the Indiana University Kelley School of Business shows that so-called store showrooms can also be valuable, especially for big-ticket durable goods.
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