Book Value Execution Innovation Marketing 
Strategy Driven
NOVEMBER 17, 2014
Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.
Strategy Driven
FEBRUARY 21, 2013
Look at More : A Proven Approach to Innovation, Growth, and Change. About the Book. Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Benefits of Using this Book. Book value is not guaranteed.
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Strategy Driven
DECEMBER 19, 2013
Silent Killer #5: Suppressing Innovation. Thanks to the bureaucracy and lack of listening that exists in most companies today, we have created working environments that stifle the creativity, original thought, and innovation that make our human capital so valuable. The greatest enemy of innovation is modern management.
Strategy Driven
MARCH 28, 2014
Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. The Miller heritage could not be lost, particularly because his founding products were innovative for their time. Classic Coke sales rebounded.
Strategy Driven
NOVEMBER 7, 2013
Historic innovation often comes during times of historic difficulty, as these breakdowns create the demand for something new to emerge. Ohno was then a student of Henry Ford’s industrial process designs and innovations, but these would no longer work given the circumstances in post-war Japan. Suppressing Innovation.
Strategy Driven
NOVEMBER 13, 2013
3 Innovation is DOA. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Train everyone (and I do mean everyone) in the tools and techniques of innovation. Throw a challenge down for an annual innovation award.
Strategy Driven
OCTOBER 17, 2013
If you don’t learn from them, or if you don’t leverage these obstacles to make your organization stronger, it may very well go down in defeat, whether that be market share loss, bankruptcy, or even a shutdown. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. About the Author.
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