When Success is Born Out of Serendipity
Harvard Business Review
OCTOBER 19, 2012
Eight years ago I published a book, The Medici Effect , that examines how and why groundbreaking ideas occur at the intersection of different cultures, industries, and disciplines. Once the book had been written, I had to market it. Around the same time that my book came out, so did at least another 15 new books on innovation.
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