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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?

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May the Force — of Inspiring Leadership — Be with You

The Practical Leader

Star Wars is a classic good guys versus bad guys tale based on powerful concepts of mythology identified by Joseph Campbell in his classic book, The Hero with a Thousand Faces ( click here to read my review of his biography and work). Some of the other episodes are good, and some are unwatchable.