Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.
First Friday Book Synopsis
MARCH 29, 2011
Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to reading and reviewing Sanders’ latest, Today We Are Rich: Harnessing the Power of Total Confidence. [.].
Coaching Tip
OCTOBER 20, 2011
Word-of-mouth was always the most reliable way to build a business and it still is: Studies show it positively influences a purchase at roughly 82%, compared with paid advertising at about 10% to 14%. Social media has such an impact because it moves word-of-mouth marketing orders-of-magnitude faster than ever before.
Expert insights. Personalized for you.
200 
Let's personalize your content