Books Leadership Market Segmentation Marketing 
Coaching Tip
JUNE 19, 2017
It is not corporate strategy , sales compensation plan , or the market segmentation. Source: Hugh Blane: 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth . Other self-coaching leadership books: Can't Get Enough Leadership. Ask the Coach .
Leading Blog
APRIL 26, 2016
There’s agile marketing, introduced by thought leaders at CMG. But if you could create a framework in which each of these activities were a vital component leading to a completely new way to compete, then you’d see a significant impact on your revenues, profits and market share. From there, everyone is adopting the concept of “agile.”
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The Empowered Buisness
APRIL 6, 2014
The Real Problem Is Your Leadership “Map.”. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. The distortion in thinking and perceptions –based on mental maps – creates over 80% of the problems at a leadership and organizational level.
Eric Jacobson
JULY 29, 2012
In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.
Skip Prichard
FEBRUARY 11, 2021
Gold’s new book, How We Succeed: Making Good Things Happen Through the Power of Smart Experiments. Steven’s extensive entrepreneurial, consulting, and academic experience informs every page of this book. Most people wouldn’t think of experiments, the focus of your book. That’s why I appreciate Steven K. ” -Steven K. .
CO2
JANUARY 2, 2011
RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B. I think it was the graphic design of the book that first caught my eye. I could see there was something new about this book and how the authors thought about business models.
Coaching Tip
APRIL 9, 2015
Yet, most leadership teams fail to do so. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services. Then a few years down the road, their growth flat-lines. They are scrambling desperately for growth.
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