First Friday Book Synopsis

MARCH 17, 2013

{On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. We have met [.].

Blue Ocean Strategy 122

Blue Ocean Strategy Mauborgne Books Blog 122

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

Blue Ocean Strategy 136

Blue Ocean Strategy Mauborgne Marketing Strategy 136

Tanveer Naseer

APRIL 1, 2014

Christensen, a professor at Harvard Business School, is the author of several best-selling books including The Innovator’s Dilemma , topped the Thinkers50 list for the second time running – an achievement matched only by management legends Peter Drucker and CK Prahalad. The Thinkers50 book series is now available from McGraw Hill.

Blue Ocean Strategy 220

Blue Ocean Strategy Prahalad Christensen Leadership 220

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

First Friday Book Synopsis

MARCH 13, 2011

HBR 10 Must-Reads on Change Various Contributors Harvard Business Press (2011) This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until 2006. Remarkably, none seems dated; on the contrary, if anything, all seem more relevant now than [.].

Review 93

Review Books Article P&L 93

First Friday Book Synopsis

MARCH 7, 2011

HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.].

Review 85

Review Strategy Books Positioning 85

First Friday Book Synopsis

MARCH 5, 2011

HBR’s 10 Must Reads: On Managing People Various Contributors Harvard Business Review Press (2011) Why and how to manage yourself so that you can then manage others effectively This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1980 [.].

Report 85

Report Management Review Books 85

Harvard Business Review

APRIL 14, 2015

In dozens of books and articles, he identified the qualities that make a brilliant leader and showed how to attain them. Chan Kim and Renée Mauborgne; “Manage Your Work, Manage Your Life,” by Boris Groysberg and Robin Abrahams; and “21 st -Century Talent Spotting,” by Claudio Fernández-Aráoz.

Mauborgne 8

Mauborgne Article Execution Quality 8

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. But there's one aspect of that story that I'd like to pick out.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

MARCH 23, 2012

But in thinking it through, I did eventually end up with a highly personal list I call " The Masters of Innovation " (which appears in my latest book ). Chan Kim , and Renee Mauborgne. The duo (who are affiliated with Innosight) wrote a great book with Clayton Christensen last year called The Innovator's DNA. Braden Kelley.

Innovation 14

Innovation Ries Mauborgne Open-book 14

Harvard Business Review

SEPTEMBER 20, 2017

In their 2005 book, W. Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

FEBRUARY 5, 2015

Competition Book. Chan Kim Renee Mauborgne. This article is adapted from the Harvard Business Review Press book Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (2015). Excerpted from. Add to Cart. Strategy Leadership Competition'

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

N2Growth Blog

OCTOBER 7, 2010

This was one of the longest human survival accounts in history and was later made into the book Miracle in the Andes and then into the movie Alive. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. .&#

Blog 302

Blog Blue Ocean Strategy Collins Video 302