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How to Start Your Own Business Online

Strategy Driven

Online businesses have a low barrier to entry and that is often the reason that most miss planning the key aspects and end up losing profits or creating the distinction for their brand online. Make use of technology and create a landing page and list down all important attributes of the product/service. Fixate on the business idea.

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Why P2P Lending Makes Complete Sense for Startups

Strategy Driven

The P2P lending market was valued at $67.93 Since the entire process is technologically driven, it ensures transparency and involves low operating costs and market risk. Also, startup owners who do not have good credit but a healthy cashflow find it tough to get loans from credit unions or banks.

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Can Lending Technology Revive America???s Small Businesses?

Harvard Business Review

Small businesses are also instrumental to our innovation economy; small firms produce 13 times more patents per employee than larger firms and employ more than 40% of high technology workers in America. The majority of small businesses rely on such loans, and in the fall of 2013 alone, 37% of small businesses applied for credit.

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business Review

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms.

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How CMOs and CROs Can Be Allies

Harvard Business Review

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Take a customer–life cycle approach.

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The 4 Dimensions of Digital Trust, Charted Across 42 Countries

Harvard Business Review

Google has led off the new year by blocking websites that mask their country of origin from showing up on Google News. What these stories underscore is that our digital evolution and our productive use of new technologies rests on how well we can build digital trust. We refer to these parties, respectively, as givers (e.g.

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