Setting Strategy in Egypt's (and Other) Shifting Sands: A Four-Part Approach
Harvard Business Review
FEBRUARY 14, 2011
Thomas Cook Group, the tour operator, indicated that the cost of the Egyptian and Tunisian uprisings would be on the order of $32 million and Tui Travel has warned it could lose up to 30 million pounds. Pursuing the four-part approach we suggest can yield a coherent mix of techniques adding up to a far more sophisticated strategy.
13 
Let's personalize your content