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Don't Put Your Competitiveness in Jeopardy

Harvard Business Review

JANUARY 18, 2011

IBM's marketers apparently love promoting machines that make Mensa members look like morons. What kind of app will make you appear — or be — more "fit" at a brainstorm, a planning session, a company offsite or a 360 degree job review? Watson may indeed prove a better buzzer-beating brainiac than Jennings.

Hammer 13
Hammer Competitive Advantage Brainstorming Participative 13
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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

APRIL 27, 2015

However much brainstorming your employees do, it will come to naught if they don’t have access to the seed money they need to prototype and test their ideas. In our experience, it can take several months for a company to hammer out its defini­tion of innovation. So it is with innovation.

Innovation 8
Innovation Company Engineering Supply Chain 8
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