Brainstorming Leadership Osborne Participative 
N2Growth Blog
JUNE 6, 2024
To spark creativity, keep in mind: Brainstorming Sessions: Regularly scheduled sessions can help generate fresh ideas. Alex Osborn, the creator of brainstorming, discovered that teams who brainstorm can produce 50% more ideas than those who don’t. times more likely to outperform their peers.
Harvard Business Review
JULY 25, 2012
In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". We have no issue with the importance of the creative individual to generate focused and powerful ideas.
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