Brand Management Career Leadership Media 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
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Skip Prichard
NOVEMBER 16, 2021
“Building something as important as your personal brand and reputation requires the same attention you would give any crucial career asset.” Michael’s publisher was preparing for a high-profile publicity tour and media attention was growing. I love speaking with young people as they start off their careers. Lida Citroen.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
N2Growth Blog
JUNE 11, 2010
I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.
The Practical Leader
FEBRUARY 27, 2012
How are you incorporating social media into your workplace? Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is career development fostering engagement ? Are you breaking down silos to unleash positive power ?
Harvard Business Review
JULY 29, 2014
In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.
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