Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. A master of business administration in marketing helps you learn the specific skills necessary to succeed in this career and are typically more affordable than traditional full-time programs. This can help you land a marketing-related role in any industry.

Marketing 101

Marketing Career Trends Advertising 101

Career Advancement

AUGUST 27, 2018

Now, here’s the tricky part (but it can be fun, too): Develop specific, actionable strategies to move your brand identity from list #1 to list #2. This might involve training opportunities, volunteering for special assignments, or even changing your body language or how you dress.

Brand 166

Brand Brainstorming Creativity Brand Management 166

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture.

Energy 52

Energy Crisis Absenteeism Leadership 52

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Stick to the process and train others to do the same.

Emotional Intelligence 76

Emotional Intelligence CTO Stress Exit Strategy 76

Coaching Tip

JULY 13, 2015

Training the Mind. Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles.

Leadership 70

Leadership Brand Management Brand Training 70

Harvard Business Review

OCTOBER 26, 2017

But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. “Hiring managers are not always eager to bring on someone who is overqualified.”

How To 12

How To Long-term Marketing Case Study 12

Harvard Business Review

MARCH 29, 2012

But as more traditional businesses are being run on software and a larger component of a company's customer experience is being delivered online, everyone from marketing to general management needs to take notice. A few years ago, community managers did not exist.

Technology 14

Technology Venture Capitalist CIO ROI 14