Brand Management Development Leadership Politics 
The Practical Leader
AUGUST 16, 2023
One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. ” Neither For nor Against Apathy Elie Wiesel was a Romanian-born American writer, professor, political activist, Nobel laureate, and Holocaust survivor. .”
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Strategy Driven
AUGUST 19, 2011
Rudderless Leadership. Warring camps develop, each seeking supremacy in what has become a political organization. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. What do I mean by this? In the vacuum this creates, complacency takes hold.
N2Growth Blog
JUNE 11, 2010
Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. link] Robbie Vitrano Hey Mike, thanks for including NakedPizza in the validation.
Harvard Business Review
JULY 17, 2015
Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.
In the CEO Afterlife
JUNE 8, 2016
As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.
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