Harvard Business Review

MARCH 13, 2018

Even those employees who don’t have direct customer contact understand and embrace their role in delivering on-brand customer experiences. In these training sessions, employees went through a curriculum to learn about and experience the attitudes and behaviors that embodied the new MGM Resorts brand values.

Company 14

Company Brand Report Training 14

Building Personal Strength

AUGUST 23, 2011

After he completed his training, the Army sent his team to Vietnam. He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. But then a Special Forces recruiter arrived to give his pitch, and Shane got excited and signed up.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Leading Blog

AUGUST 21, 2012

The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.". Navy's huge Naval Aviation Enterprise, which supplies aircraft and trained crews to the fleet, has boiled its Main Thing down to a simple phase: "Aircraft and crews ready for tasking at lower cost.".

Organization 284

Organization Mission Statement How To COO 284

Harvard Business Review

OCTOBER 26, 2017

Lauren, who had several years of professional experience, a background in development, and a degree in business, was out of a job. “It was an entry-level role, but I thought I could make it work; I just needed to be able to communicate to the hiring manager that I’d be a solid investment.”

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JANUARY 23, 2014

For example, new product development may be the lifeblood of a consumer products company—and thus need to be cultivated and resourced carefully—while in a low-cost producer, or fast follower company, product development may be only a nice-to-have activity.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

OCTOBER 14, 2014

How do some brands manage to resonate so strongly with the public that they seem to get woven into the fibers of culture? Instead of following a single trend, the brand thrived on several complementary developments and so was able to lead its own movement. It started with a bold vision.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

NOVEMBER 1, 2013

To accomplish this, the board and CEO oversee leadership development and selection. Physicians participate in decisions about pricing, cost, capital generation and expenditure, and brand management. At present, few physicians have formal leadership training and are traditionally autonomous.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100