Brand Management Ethics Innovation Operations 
Talent Anarchy 1
AUGUST 25, 2023
Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. Supply Chain and Operations The efficient movement of products from manufacturers to consumers is crucial in the consumer non-durables industry.
In the CEO Afterlife
JUNE 8, 2016
Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.
Expert insights. Personalized for you.
78 
Let's personalize your content