The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

The Practical Leader

JULY 3, 2019

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. A deep ethic of “If you’re not serving customers directly, you need to serve those who are” must pervade the organization.

Ethics 49

Ethics Brand Management Brand Operations 49

Building Personal Strength

AUGUST 23, 2011

In addition, all these jobs kept him in top physical condition, reinforced his work ethic, and made him a better athlete on the baseball team. After he completed his training, the Army sent his team to Vietnam. He could be counted on to get things done, so he was quickly promoted into management. And he wasn’t a kid anymore.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. That’s a good [trend] to hook onto as a coffee manufacturer in terms of where our psyches are when it comes to the ethics of food.

Brand 100

Brand Brand Management Advertising Management 100