In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? I’m guessing she does a good job managing a big store but think entrepreneurially?

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 19, 2011

Leadership. We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100