Brand Management Human Resources Leadership Politics 
In the CEO Afterlife
AUGUST 6, 2013
The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands.
In the CEO Afterlife
OCTOBER 17, 2011
Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. This is the mindset essential to brand resilience.
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