In the CEO Afterlife

APRIL 28, 2012

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. There are plenty of well-known examples throughout the course of history; Aristotle mentored Alexander the Great, Laurence Olivier mentored Anthony Hopkins and Freddy Laker mentored Richard Branson.

Mentor 228

Mentor Advertorial Kotter Hamel 228

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Does a Mentor Have to Breathe?

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100