N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
Career Advancement
AUGUST 27, 2018
Now, here’s the tricky part (but it can be fun, too): Develop specific, actionable strategies to move your brand identity from list #1 to list #2. This might involve training opportunities, volunteering for special assignments, or even changing your body language or how you dress.
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The Practical Leader
AUGUST 16, 2023
Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.
Skip Prichard
SEPTEMBER 24, 2019
These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.
Coaching Tip
APRIL 29, 2011
They provide training that specifically addresses how to manage and function effectively in their matrix. They bring together training with organization design, and apply an awareness of how the two interact.” . Kates says. Creating this kind of tension should be the goal,” Mr. Kesler says.
Skip Prichard
FEBRUARY 8, 2021
It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. When he passed away in 1970, he left behind a very modest inheritance.
Strategy Driven
OCTOBER 29, 2012
What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand? Create internal excitement about innovation and new ideas. And they do it at their price. Are you Amazon?
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