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Embrace Wild Thinking to Grow Your Business

Skip Prichard

Ideas to Grow Your Brand. Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. The Clearing is a brand consultancy helping global brands grow and make a difference.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. Find a strong and well positioned employer brand. Buckingham is also is walking Human Resources omnichannel brand. Carol is cool under pressure- very cool.

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HPU: A Case Study in the Extraordinary

Mark Sanborn

And here is the brand promise that drives it all: At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. . After a successful career in publishing, consulting, speaking, and business, he was approached by the board to help resurrect the institution.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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Lack of Communication You Say? | You're Not the Boss of Me

You're Not the Boss of Me

Ass-U-Me Oscar Wilde said “ Assume and you make an Ass out of U and Me ”. And so, perhaps it becomes even more important to not only establish a discipline around speaking plainly ourselves but also ask others to adopt it too.sort of like an operating principle for talking to each other. There is an element of truth in this.

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What Great Social Media Campaigns Get Right

Harvard Business Review

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering? Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage.

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