In the CEO Afterlife

SEPTEMBER 6, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Today, with declining loyalty and greater job hopping, it is critical that CEOs partner with HR. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 162

CEO CFO Human Resources Real Estate 162

Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! They just buy. Gitomer and Buy Gitomer.

Proposal 59

Proposal Price Long-term Customer Loyalty 59

Harvard Business Review

MAY 8, 2013

He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. It was clear the brand had cachet in the region, which we could''ve leveraged. He laughed; Henry grimaced. Tony shook his head. A Third Opinion.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

NOVEMBER 25, 2013

And at another — a consumer packaged goods company — a series of strong brands had evolved in separate silos. In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1.

CFO 8

CFO Short-term Long-term Benchmarking 8

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” That can be, I think, really demotivating.

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

JULY 25, 2017

“But sometimes, the incremental financial value attributable to marketing derives from its ability to increase customer loyalty and reduce customer churn. A CFO might just see marketing expenses walking out the door and not a corresponding build-up of cash flows and assets,” Avery explains.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

APRIL 8, 2016

You may even feel like you’re betraying former loyalties to past products, old ways of working, personal affiliations, or previous professional identities. By definition, these kinds of conversations require you to get out of your comfort zone. I found that four elements make the difference.

Restructuring 8

Restructuring CFO Bond Brand 8