Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It must be big.

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Brand Competitive Advantage Sharpe Strategy 209

CEO Insider

NOVEMBER 2, 2021

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a myth.

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Brand Marketing Magazine Advertising 115

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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Crisis Brand Leadership Ethics 290

Strategy Driven

AUGUST 17, 2020

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.

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Brand Marketing Audience Media 65

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? Brand Champions. Shares more types of content (e.g.,

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Brand Influence Quinn Media 346

Strategy Driven

NOVEMBER 16, 2022

Agencies like Seattle Marketing Agency are dedicated to the growth of companies and can create customized marketing strategies to achieve this goal. In addition, they can make and implement social media, mobile advertising, and content for your brand. A full-service agency will also have an account, finance, and creative team.

Marketing 107

Marketing Advertising Marketing Strategy FAQ 107

Let's Grow Leaders

JULY 30, 2014

Name Your Brand. Begin with few word branding statement that describes your unique brand. To do it well takes a bit more of a time investment, but if I were in the job market I would go this route. Career & Learning career creative resumes infographic resumes resume' 5 Ways to Make Your Resume Pop.

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Creativity Brand Career Video 486

Strategy Driven

NOVEMBER 19, 2021

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

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Brand Trends Audience USP 112

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Lead Change Blog

FEBRUARY 24, 2014

Seth Godin Today’s hyper-connected digital world has opened the door to a whole new era in brand development. Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice. Show up to lead one that exists.” Author information Meghan M.

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Webinar Brand Influence Godin 284

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

AUGUST 30, 2021

The answer could very well be yes if you are not using effective marketing to get your message out there. The good news is you can read all about how to ensure your marketing efforts are hard-hitting as possible, in the post below. Decide on a clear branding message. Use paid social media. Pay attention to UX.

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Marketing Strategy Brand Media 105

Strategy Driven

FEBRUARY 1, 2021

In today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. With so much competition in the market, first impressions are often lasting impressions. So whether it’s your brand logo or website or message, it needs to be smart, eye-catching and on-point.

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Brand Advertising Media Outsourcing 122

Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

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B2B Video Marketing Marketing Strategy 145

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

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Marketing Tactics Brand Ethics 310

Strategy Driven

MARCH 19, 2024

Through these programs, customers are recognized and appreciated in a personalized manner that traditional marketing methods struggle to match, engendering brand loyalty reflected in impressive retention statistics. Customers derive a greater sense of being valued, which stands as a magnetic force, ensuring their continued business.

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Loyalty Brand Marketing Strategy Marketing 105

N2Growth Blog

JANUARY 26, 2024

In this context, organizations must reconsider traditional hiring approaches and adapt to the changing demands of the talent market. The potential of LinkedIn, Twitter, Facebook, and other platforms as recruitment tools has transformed the traditional job market.

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Execution Strategy Diversity Brand 217

Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. This shift to digital signage has opened up new possibilities for marketers, allowing them to target specific audiences, measure campaign effectiveness, and deliver personalized messages in real-time.

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Advertising Power Audience Brand 118

Strategy Driven

DECEMBER 1, 2020

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Some of the most utilized ones are as follows; 1.Giving

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USP Marketing Advertising Brand 73

Women on Business

AUGUST 20, 2013

Infographics Marketing Social Media brand building digital marketing infographics keysplash creative online marketing social media social media marketing'

Media 225

Media Marketing Succession Brand 225

Strategy Driven

SEPTEMBER 14, 2020

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. So, if you want to start your own business online , effective branding can help you achieve your business and marketing goals.

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Brand Audience Loyalty Marketing Strategy 102

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Agility is key. The latter is perhaps more critical.

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Trends Agility CEO Chief Executive Officer 352

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My ranking of the “Best Brand Names” has no time constraint. That is the brand name acid test. That may seem a lot to ask in a word, or two.

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Brand Advertising Constraint Creativity 252

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

Technology 74

Technology Marketing Brand Mission Statement 74

Strategy Driven

FEBRUARY 11, 2020

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Some of the most utilized ones are as follows; 1.Giving

USP 68

USP Marketing Brand Advertising 68

N2Growth Blog

MARCH 18, 2024

To effectively identify and attract the best candidates, not only is a thorough understanding of the industry and the organization’s specific needs essential, but a resourcing and teaming structure built to allocate the dedicated time to efficiently and expediently cover the current, relevant market.

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Execution Innovation Industry Short-term 337

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

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Marketing Tips Team Management 122

Strategy Driven

JUNE 16, 2021

If you’ve been solely pouring marketing budget on digital ads, think again. Promotional products and branded giveaways are so effective and impactful and your business shouldn’t miss out on their benefits. What are promotional products and branded giveaways? Promotional products and branded giveaways are simple gifts.

Brand 65

Brand Productivity Products Power 65

Strategy Driven

JUNE 25, 2020

When it comes to gaining new customers, word of mouth is one of the most efficient, yet ignored, marketing strategies used by businesses. Over 60% of customers search for reviews online before making a purchase, and 90% will believe a brand recommendation from someone they trust. Use a Social Media/Influencer Marketing Agency.

Brand 65

Brand Influence Tips Due Diligence 65

Strategy Driven

NOVEMBER 17, 2022

First of all, it’s important that you are working within a niche , but allowing yourself to have some creativity within that. Alongside this but also before and after it, you are going to need to think about market research. The way you market is important, and you’ll need to consider branding along with so many other things.

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Marketing Productivity Products Long-term 111

Strategy Driven

JANUARY 27, 2021

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

Marketing 75

Marketing Efficiency Company Word of Mouth Marketing 75

Strategy Driven

JANUARY 30, 2024

In a market saturated with numerous options, each boasting distinctive strengths, aspiring entrepreneurs are faced with a critical choice. Factors such as brand reputation, franchisee satisfaction, and market demand must be carefully considered. Engaging target audiences in a competitive market requires strategic efforts.

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Franchising Long-term Reputation Brand 98

N2Growth Blog

JANUARY 23, 2024

The nature of the industry demands a deep understanding of complex scientific concepts, regulatory frameworks, and ever-changing market dynamics. One key strategy is to establish a strong employer brand that showcases the unique opportunity and potential for your organization and its growth potential.

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Execution Innovation Industry Motivation 235

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.

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Marketing Human Capital Human Resources Brand 173