article thumbnail

3 Modern Aspects That Influence The Success of Start-Ups in 2021

Strategy Driven

This helps build brand recognition, bringing more attention to your business through word-of-mouth marketing (which we’ll touch on later). Having good reviews from previous buyers is also essential as this shows potential customers that other people have had success with whatever you’re offering them!

article thumbnail

Successful Company Culture at Work: What It Really Takes

Strategy Driven

With a great culture, employees are more likely to be engaged in their work, they will recommend your products or services to others, and they may even do some word-of-mouth marketing for free on social media which can be great for your business. Should You Focus on Positivity or Creativity?

Company 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years. Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. Guerilla Marketing.

article thumbnail

How to Successfully Rebrand Your Business Through Social Media

Strategy Driven

Your digital brand is probably the first thing potential customers see. And the chance that the first interaction they ever have with your brand is through social media are very high, considering that nearly eighty percent of the population is said to be on at least one social media network. Have a Plan before You Act.

Media 50
article thumbnail

Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Direct and indirect marketing. Brand and relationship building.

article thumbnail

Learn to Adjust Your Focus

Harvard Business Review

Specific thinking is particularly important for planning, branding, and advertising. Before trying to solve a problem in a new and creative way , it is important to think broadly about the nature of the problem you are trying to solve. But when is the optimal time to think about a situation in terms of its small details?