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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

Their generational voice is diverse, engaged, knowledgeable, pragmatic, collaborative. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. Gone are the days when brand identity is built with a bullhorn.

Marketing 261
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Embracing Diversity: The Key to Workplace Success

HR Digest

In today’s globalized and interconnected world, diversity and inclusion (DEI) are essential elements of a successful and thriving workplace. By embracing diversity and promoting inclusion, organizations can unlock the full potential of their employees, foster innovation and creativity, and build a culture of equity and respect.

Diversity 105
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Recruiting Strategies for Today’s Job Market: Best Practices for Employee Recruitment

HR Digest

Recruiting has become increasingly challenging in today’s job market. In this guide, we will cover the latest trends in recruiting and offer practical tips and strategies for HR professionals to attract and retain the best talent in today’s competitive job market.

Strategy 105
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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. These are 7 actions you can take to help ensure your business lands the best of the best: Build an employment brand from the bottom up. Make diversity & inclusion a cultural pillar and a business strategy. This is great news.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 104
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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 106