Leading in Context

JUNE 6, 2012

Customers shop globally now, and when they buy, they compare products more and more often based on ethics. In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet.

Ethics 231

Ethics Brand Trends Globalization 231

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

Leading in Context

JULY 24, 2013

After taking the Leading in Context website and branding back to the drawing board, this week I''m delighted to introduce the Leading in Context® Website version 2.0. Ethical Leader Ethical Organization Trends ethical ethical leadership ethical organization global leadership leading ethicallym ethics what is ethical leadership'

Ethics 236

Ethics Organization Trends Leadership 236

Rich Gee Group

DECEMBER 29, 2023

From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. Investing in their well-being and professional growth isn't just good ethics; it's smart business. article) 4. article) 5. article) 7.

Strategy 195

Strategy Succession Agility Customer Loyalty 195

Leading in Context

FEBRUARY 14, 2018

By Linda Fisher Thornton To celebrate 7 Lenses going into its second printing, this is the fourth post in a special series focused on Why Ethical Thinking Matters.

Ethics 233

Ethics Trends Brand Organization 233

Rich Gee Group

MARCH 2, 2023

Keep an eye on industry trends and seek training opportunities to help you stay ahead of the curve. You can increase your visibility and credibility in your field by showcasing your expertise and building your brand online. It is crucial to stay up-to-date on industry trends, new technologies, and best practices in your field.

Ethics 195

Ethics How To Trends Industry 195

Strategy Driven

MARCH 3, 2020

I believe that hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). About the Author.

Crisis 77

Crisis Brand Ethics Trends 77

Leading in Context

MARCH 6, 2019

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com's report Glass Box Brands. As Trendwatching.com elequently explains, "In an age of radical transparency, your internal culture is your brand."

Ethics 227

Ethics Brand Report Media 227

Leading in Context

DECEMBER 22, 2011

As we enter 2012, these trend reports will give you a sense of where the world is going in a variety of different areas, from responsible leadership to social media, branding, consumerism, mobile apps and web design, food and color trends.

Trends 226

Trends Brand Media Report 226

Strategy Driven

JANUARY 30, 2024

Corporate Social Responsibility is neither a trend nor something only for the large companies with millions in revenue. The acts can be intrinsically fulfilling and at the same time, increase your brand value. You can also sponsor an event to expose your brand to potential customers. It can help you in two ways.

Supply Chain 89

Supply Chain Ethics NGO Education 89

HR Digest

JULY 22, 2021

When you join a company, there is a proper process of onboarding and an induction program where employees are familiarized with workplace expectations, duties, ethics, and culture. A part of the ethical expectations and behavior from the employee is maintaining a clean environment.

Ethics 52

Ethics Human Resources Consensus Environment 52

HR Digest

APRIL 11, 2024

They provide insights into strategic HR planning, the dynamic between HR and line managers, and global trends impacting the field. Legal and Ethical Considerations Navigating the complex legal and ethical landscape is crucial for HR professionals.

Human Resources 52

Human Resources Books Quinn Talent Management 52

Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

Compliance 93

Compliance USP Trends Agility 93

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

Leading in Context

NOVEMBER 17, 2021

By Linda Fisher Thornton Consumers are seeking brands that support well-being, sustainability and social justice, realizing that brands that care about these things are more likely to have the best interests of consumers and society at heart. Brands will be well served to assess their alignment between values, culture and strategy.

Strategy 308

Strategy Brand Ethics Trends 308

HR Digest

JUNE 15, 2023

The Most Influential HR Podcasts Being productive donning different hats , the best HR podcasts sort through the noise and cover a wide range of topics from employer branding to employee grievances. Even HRs need to make time to stay up-to-date with the latest trends in work cultures and people. Vantage Circle Everything HR-related?

Trends 98

Trends Talent Management Diversity Technology 98

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

N2Growth Blog

JANUARY 6, 2024

Developing a strong employer brand is essential to position your nonprofit as an attractive destination for top candidates. As an executive search professional, leveraging these connections to identify potential candidates, gather insights about the nonprofit sector, and stay abreast of industry trends is essential.

Execution 343

Execution Diversity Long-term Metrics 343

The Horizons Tracker

MAY 10, 2021

We might imagine that prestigious and high growth firms with excellent brands will be more inclined to toe the line, ethically speaking, for fear that their brands may be tarnished by any scandals. A number of clear trends emerged from the analysis.

Commitment 73

Commitment Analysis Sample Ethics 73

Engaging Leader

SEPTEMBER 4, 2013

As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […]. Resources Mentioned in This Episode Conference: Enterprise Gamification Forum 2013, Sep.

Examples 159

Examples Conference Marketing Strategy Trends 159

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

HR Digest

NOVEMBER 4, 2023

If companies get better at hiring candidates who correctly match the work ethic, job description, and company culture of the organization, they immediately reduce the likelihood of these candidates leaving.

Process 59

Process Attrition Trends Training 59

Strategy Driven

AUGUST 18, 2021

Modern-age consumers favor businesses that promote social and ethical values and support the marginalized. It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty. It’s known as the triple bottom line approach. A perfect example would be Google.

Pharmaceuticals 128

Pharmaceuticals Energy Fashion Apparel 128

Talent Anarchy 1

AUGUST 25, 2023

Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. Rapid Changes Consumer preferences and market trends can change rapidly. This includes advertising campaigns, social media marketing, and product launches.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

HR Digest

JANUARY 17, 2020

Did you leave because of work issues or ethical issues? You can be honest and say the downward economic trend led to your department closing due to cost-cutting. I worked with XYZ for three years, and I had the opportunity of working with some of the best managers who taught me a lot about organizational culture and branding.

Flextime 119

Flextime Long-term Ethics Reputation 119

Strategy Driven

JUNE 4, 2020

Sustainability isn’t just a crusade for eco-warriors or environmentalists; neither is it the latest trend on social media. Industry leaders now realise that there is an added economic opportunity within the fight to offer a more ecological and socially aware brand. Changing their core values and committing to reducing emissions.

Supply Chain 65

Supply Chain Energy Brand Globalization 65

In the CEO Afterlife

OCTOBER 7, 2013

This raises several questions for corporations, the most important being the impact this emerging trend will have on future performance. While brand reputation remains critical in purchasing decisions, more and more consumers want to know who makes the brands they buy. That ought to bend the bail out trend. .

Diversity 200

Diversity Mentor Human Resources Human Capital 200

Strategy Driven

FEBRUARY 6, 2020

Technological advancements have led to more downsizing trends in many companies across the globe. In the spirit of automation and making work easier, every tech-savvy brand wants to reduce human labor. Established brands are always looking for employees with sharpened skill sets in these areas. Enhances Your Work Ethics.

Education 66

Education Career Ethics Skills 66

In the CEO Afterlife

APRIL 24, 2017

Campbell’s 10-year sales trend is stagnant and their profits are down. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. These additions account for 70% of Campbell’s sales. You’d think their revenues would have soared. Think again.

Company 177

Company Apparel Competitive Advantage Long-term 177

Strategy Driven

MARCH 15, 2019

That relationship is built on trust, but in a post-truth world brands are faced with a serious challenge: so much of modern life is defined by mistrust. I believe that for brands, trust and truth are the most important games in town. But just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Supply Chain 75

Supply Chain Brand Advertising PR 75

Chart Your Course

FEBRUARY 18, 2013

Companies with strong values typically draw employees who share those values, creating a dynamic of loyalty and shared commitment to the business’ brand and mission. Company Brand. Brands matter and being known as one of the best places to work is a sure way to lure talent. Company Values. Skill Set Development.

Health Care 187

Health Care Education Brand Discount 187

LDRLB

OCTOBER 10, 2013

This raises several questions for corporations, the most important being the impact this emerging trend will have on future performance. While brand reputation remains critical in purchasing decisions, more and more consumers want to know who makes the brands they buy. That ought to bend the bail out trend.

Leadership 152

Leadership Diversity Human Capital Middle Management 152

Women on Business

AUGUST 9, 2012

With so many products to choose from it is easy for a consumer to take a few moments of time to compare brands while standing in the isle. I quickly discovered, much to my dismay, that the three brands were virtually identical. Large corporations have seen the trend and have started making strides toward being more green.

Transportation 248

Transportation Trends Brand Environment 248

HR Digest

DECEMBER 30, 2023

The conversation around Gen Z in the workplace receives a lot of negative attention whether we’re in discussion about their work fashion or their work ethic. While it feels exclusively like a Gen Z trend, millennials have been switching roles with just as much frequency.

Trends 52

Trends Technology Globalization Uncertainty 52

Leading in Context

MARCH 21, 2018

By Linda Fisher Thornton This week you can listen to a brand new interview I did with Kate Kurzawska, host of the Timecamp Stay on Top of Your Work Podcast!

Brand 228

Brand Ethics Trends Organization 228

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 64

Brand Globalization Banking Long-term 64

Leading in Context

JULY 26, 2017

While a headline may be compelling, we can easily damage our personal reputation and brand if we share it and it turns out to be "fake news." By Linda Fisher Thornton We all need to know how to tell what's real news and what's not. It's our job to "check stories out" to be sure that what we share is real.

Software 233

Software Reputation Brand How To 233